In the first quarter of this year, BOE’s 10.5-generation plant was mass-produced, and the pressure on price reduction of large-size LCD panels increased sharply. Recently, a senior director of the Korean media panel revealed that BOE has notified TV manufacturers that the price of the company’s 65-inch LCD panel will be cut by 20%.
The biggest advantage of laser TV is the large size. Today, the price reduction of large-size LCD panels will be unprecedented, so that the green laser pointer TV products will face tremendous competitive pressure. According to statistics, the sales of laser TVs in 2017 were about 60,000 units. In 2018, this property will not increase exponentially. It is expected that a breakthrough of 100,000 units will be a satisfactory result.
As the price of large-size LCD TVs continues to drop, it is possible to buy an 80-inch LCD TV for 5,000 yuan in the future (now the entry-level 65-inch LCD TV is only 3,699 yuan), and the laser TV will further grab the market and the price will be To continue to reduce, you can have a significant boost in sales.
At present, the laser TV is basically at the level of 10,000 yuan, and the overall purchase price after the anti-light curtain is still at the level of 15,000 yuan. This price is definitely not competitive.
Driven by the 618 Shopping Festival and the World Cup, laser TV sales have experienced explosive growth. Despite this, the popularity of laser TV is still long. Among them, there are two most critical issues that need to be resolved.
The first is the product price. It is understood that the price of 65-inch LCD TVs continues to fall, and the price of a large number of products is only 3,000 yuan. And laser TV, entry-level laser TV price is also 10,000 yuan, which does not include the price of anti-light curtain, if you count the anti-light curtain, an entry-level laser TV will cost about 15,000 yuan, both The price gap is quite large. A variety of factors have led to the high price of laser TVs. First, the cost of laser semiconductors is higher than that of electronic semiconductors. The price of a green laser pointer is close to that of a cheap LCD TV. In addition, it is difficult to achieve a flat cost in a small market. .
Another key issue is that market awareness is not high. In fact, many people are potential users of laser TV, but because they don’t know enough, they finally choose LCD TV, so how can more users know more about green laser pointer TV, which is also a priority for manufacturers. thing.
Whether it is price or market awareness, these are the problems that must be faced on the road of laser TV popularization, and are also faced by most emerging products.