For the fans, the big screen TV is just needed. After all, it’s a pleasant thing to have a TV with a large screen to watch the live broadcast. Therefore, with the approach of the 2018 Russia World Cup, color TV companies launched a competition for the big-screen TV market.
Recently, Hisense released two new 4K laser TV products L5 and L7 in Beijing. Among them, the screen of L5 has reached 80 吋, the highest brightness is 400 nits, the line of sight is only 3 meters, and the price is below 20,000. Inside Hisense, L5 is a product that is defined as the “Annual Explosion” and is used to compete directly with LCD TVs that are currently over 65 市场 on the market.
Liu Hongxin, president of Hisense Group, said: “Laser pointer TV, as a disruptive innovation technology, is now fully equipped to subvert the conditions of LCD TVs. The timing of the full-scale explosion of the laser TV market has arrived.”
There have been two difficulties in restricting the widespread use of laser TVs. One is brightness and the other is price. However, in terms of brightness, contrast, sharpness and other major performance indicators, the current laser TV has reached the level of LCD TV. In addition, the use of anti-ambient light screens allows laser TVs and LCD TVs to be viewed all day, regardless of the brightness of the room.
According to reports, Hisense L5 laser TV screen front brightness up to 400 nits, color gamut coverage also reached 116%, suitable viewing distance is only 3 meters, and 65 吋 LCD TV suitable viewing distance is basically the same. It is worth mentioning that Hisense has reduced the price of new 80K 4K laser TV products to less than 20,000 yuan, which is 10,000 yuan lower than the price of LCD TVs of the same size, which is equivalent to the price of 65-inch high-end LCD TVs, greatly reducing the laser TV. The price threshold.
In Hisense’s view, compared with other display methods, the laser pointer display mode is the closest to reality, and it is more comfortable and healthy to watch. In addition, the laser display can also be applied to more life scenes, so that the “screen” does not limit the space for change.
“This is the result of technological advancement.” Liu Xianrong, director of research and development at Hisense Laser Display Co., Ltd. said that since 2016, Hisense has decided to promote the popularization of laser power through technological innovation.
According to the latest “Laser TV Market Report 2017”, sales of laser TVs increased by 226% in 2017, and sales increased by 153%.
In fact, the demand for the big screen TV market has been very strong. According to the forecast data of Zhongyikang, the sales volume of large-screen TVs of 65吋 and above in 2005 was 4.53 million units, a year-on-year increase of 47%. The annual growth rate of the market above 80吋 will reach 100%, achieving double-digit growth. Large-screen TVs of 65吋 and above will become the mainstream of the future color TV market and the gold market with the most growth space.
However, compared with the explosive growth of laser pointer TV in the big-screen TV market, the promotion of large-size LCD TVs has suffered from the ceiling due to the problem of “multiple-level growth of more than 65-inch panel prices”. As a result, companies such as Hisense, Xiaomi, and Hualu have entered the laser TV market and are constantly introducing new products. The laser TV is on the rise.
“The color TV market has entered the bottleneck of development on the surface, but the breakthrough bottleneck is the window of the outbreak. Hisense believes that with the outbreak of laser TV, it will open up a new era of TV gold!” Liu Hongxin said.