Sponsoring the World Cup, and continuously launching a variety of “watching artifacts” that directly hit the pain points of consumption, Hisense TV received positive feedback from the market. Zhongyikang’s latest 26th week (June 25th to July 1st) sales data shows that Hisense’s TV market has the highest retail and retail market share, and reached a new high in the 26th week. The amount reached 19.9%. The top three retailers in the best-selling list are all covered by Hisense, among which Hisense 80吋L5 laser TV is a historic summit.
Zhongyikang data shows that as the official sponsor of this World Cup, Hisense TV has been significantly affected by the World Cup effect and achieved many historical breakthroughs. Hisense’s market share of retail sales exceeded 18% for five consecutive weeks, with a record high of 19.9% in the 26th week, further widening the distance from the second place.
In the top 20 list of retail sales, Hisense TV has 7 seats, the largest number, and wins other brands. It is particularly noteworthy that the top three seats in the bestseller list are all covered by Hisense TV.
Since its listing, Hisense 80吋L5 Laser TV, which ranks among the top 10 in the best-selling list for more than a week, has maintained a strong momentum. It ranked first in the best-selling list in the 26th week and is the only one in the big-screen market. Once again, the green laser pointer TV is becoming the mainstream of consumption.
Hisense L5 laser TV can be in the top position, the key lies in its large screen presence, comfortable eye protection, artificial intelligence and other features to meet the needs of fans watching the ball. According to reports, Hisense L5 is equipped with a fully upgraded VIDAA AI artificial intelligence TV system, which can realize powerful full-speech voice and full-scenario map search function, and the price is quite close to the people, less than 20,000 yuan, becoming the “replacement” of many consumers. Preferred”.
The World Cup-designated TV U7 series launched by Hisense has fully satisfied the fans’ “pain point” in terms of picture quality and content, and the green laser pointer has won the market. 55吋U7A ranks second in the best-selling list,