The color TV industry faces a major laser pointer technology change every ten years. According to this time rhythm, LCD TV technology has been applied for nearly ten years, and it should be the key point of changing the dynasty. OLED TVs, laser TVs, and Micro LED TVs are competing to become the voice of the mainstream market for next-generation color TVs.
An important reference point for becoming a mainstream is sales. There is a close relationship between sales volume and price. Zhang Bing pointed out that household consumption generally focuses on TVs of around $500. If the price can be reduced to $500, it is possible to achieve universality. At present, the price of oversized OLED TVs and Micro LED TVs is relatively high, and there is no chance of becoming a mainstream for the time being. The price of the laser pointer TV is declining, and it has dropped to between 10,000 and 20,000 yuan.
Wang Wei, deputy general manager of Hisense TV Marketing Co., Ltd. pointed out that the size and price determine whether the sales of laser TV can further erupt. The average consumption size of LCD TVs continues to grow, at 32 inches in the early days, and later to 42 inches and 45 inches, and will grow to 55 inches and 60 inches in the future. While the laser TV is down from 100 inches to 88 inches and 80 inches, Hisense will also introduce a lower-sized laser TV. At that time, laser TVs and LCD TVs will have a meeting point in terms of price and size. For example, Hisense will launch a 70-inch laser TV, and the price will be even lower. The sales volume may not be only 100,000 to 200,000 units. It may rise to millions of units.
Zhong Bo also said that in the first two or three years, someone raised the laser TV, but the absolute price of the laser TV at that time was too expensive, or the specification was low and cheap, and it would be a little reluctant to replace the living room TV. But now the price of laser TV has dropped to about 10,000 yuan, which is equivalent to the price of 70-inch high-end LCD TV. These two products have entered a state of competition and opposition. At this time, some laser pointer consumers will be more inclined to laser TV. .
When laser TVs and LCD TVs form a meeting point in performance and price, what kind of market will it provoke? Wang Wei pointed out that the price of 80-inch 4K laser TV has dropped to less than 20,000 yuan. With the World Cup and major nodes, Hisense L5 laser TV can complete 50,000 sales this year. If the sales of laser TVs can be upgraded to a new level, it will have a disruptive impact on 65-inch high-end LCD TVs and 75-inch mid-to-high-end LCD TVs.