The laser TV has the advantage of super large screen. Compared with the same size LCD TV (above 75 inches), it has the advantage of cost performance. Laser TV is a supplement to LCD TV in the large screen market and has market opportunities. Deng Wei, head of the Ai Luowei laser TV market, pointed out that at present, LCD TVs have a price advantage in the 65-inch and 70-inch markets, but by the size of 100 inches or more, the price competitiveness of laser TVs is more obvious, 100-inch LCD The price of TV is several hundred thousand yuan, and the price of laser pointer TV is 10,000 to 20,000 yuan. This price gap is very large for users.
And the life and brightness of laser TV is still rising. Xu Lixin, a professor at the University of Science and Technology of China, pointed out that in general, the brightness of 200 to 250 nit can basically meet the viewing needs of home TV, and the brightness of the laser program of the phosphor solution can achieve 20,000 lumens, which can meet the viewing scene of the family. With the development of the laser TV market, prices will fall further. If the price of laser light sources can be further reduced, three-color laser TVs will gradually become the mainstream of the laser TV market.
In the past two or three years, laser TV has shown a rapid growth trend. Especially in the case of the sluggish color TV market in 2017, laser TV has grown against the market and has become a highlight of the color TV market. Aowei cloud network data shows that in 2017, the laser TV market sold 67,000 units, with a sales volume of 2.08 billion yuan, with growth rates of 116% and 109% respectively. It is estimated that by 2020, laser TV sales will reach 232,000. Taiwan’s sales amounted to 4.31 billion yuan, with a compound annual growth rate of 51% and 27% respectively.
And the potential of the laser pointer TV has not really been tapped. Liu Xianrong, director of the research and development department of Hisense Laser, believes that at present, the scale of the laser TV market is not very large, and the technological progress of the upstream industry chain is relatively slow. If the size of the laser TV market is as large as the size of the LCD TV market, laser TV will be cheaper in terms of material consumption.
Zhongbo, chairman and CEO of Extreme Rice Technology, also pointed out that with the growth of scale and the improvement of supply chain, the price of laser TV will continue to decline. In principle, LCD TVs are composed of liquid crystal materials, polarizers, LED backlights, etc. Laser TVs are composed of optical devices and chips. The potential for laser TV prices to fall in the future is greater than LCD TVs.