The price is less than 20,000 yuan, the viewing distance is only 3 meters, and an 80-inch house can enjoy the visual experience of an 80-inch TV. On May 17, Hisense launched a new 80-inch L5 laser TV in Beijing. The Laser pointer has greatly reduced the price and size threshold for large-screen TVs to enter ordinary households.
The large-screen TV is the consensus of the color TV industry. According to statistics from Zhongyikang, the number of large-screen LCD TVs with a size of 50 inches or more accounted for only 17% in 2013 and exceeded 40% by 2017, which indicates that consumer demand for TV screen sizes is increasing.
In order to meet consumer demand for large-size TVs, more and more manufacturers use laser TVs as key products seeking market breakthroughs. Because laser TVs not only have a wide color gamut, long life, and low power consumption, they are only one-tenth the price of LCD TVs of the same size. Data show that the laser TV market grew at a rate of 200% in 2017, especially in the 80-inch and above markets, where Laser pointer TV sales accounted for over 60%.
However, although the laser TV is very popular in the past two years, it is difficult to popularize, the fundamental reason is that the brightness is too low and the price is too high. The latest L5 laser TV launched by Hisense has solved both of these pain points.
It is understood that the brightness of the front of the L5 laser TV screen can reach up to 400nit, and it is equipped with the original customized Danish new generation DNP high-gain anti-light hard curtain, which can display clear pictures under any light source, which can be said to be a real A large-screen TV that you can enjoy without pulling the curtains. Moreover, its color gamut coverage is up to 116%, and the colors are gorgeous and vivid. Because it is a reflective light source, it is comfortable and not dazzling, so even if the size is up to 80 inches, it only needs 3 meters of viewing distance to comfortably watch, which greatly reduces the large-screen TV. Restrictions on family size and living room size. In terms of price, the price of 19,999 yuan is about 10,000 yuan lower than the LCD TV of the same size on the market, which is comparable to the price of a 65-inch high-end LCD TV. If the family has a need for replacement, this product has a competitive advantage in price.
Hisense Group President Liu Hongxin said that Hisense will unswervingly expand the laser TV industry and actively promote the rapid and comprehensive popularization of laser TV. Hisense believes that with the outbreak of laser TV, a new TV “golden age” will surely be opened.
According to market research agency IHS data, in the first quarter of this year, Laser pointer TVs accounted for 42.7% of the 80-inch and above market. In the first quarter, when the LCD TV market fell by 14.9% year-on-year, laser TVs rose sharply by 182.9%. The industry expects that 2018 will be the year of the explosion of laser TVs.