In the business and education markets, because the current cost of laser pointer light sources is still too high, it is still difficult for ordinary purchasing agencies to accept the price of tens of thousands of yuan. Therefore, traditional lamp projectors still occupy the main market share. As the cost of laser light sources decreases, I believe that this segment of the market will not be able to stick to it for too long. In addition, since the profit of this market is not very high, in the minds of manufacturers, the priority of breaking through this market is actually not high.
This reflective ultra-short-throw laser projector can achieve large images, excellent colors, and high-brightness images within a short distance. This is currently the only mature display technology with advantages in size, economy and color. So what is the current brand pattern? We can distinguish according to different brightness lumens.
The market for laser projectors above 10,000 lumens is mainly composed of products from several major brands such as Barco, Christie, NEC, and DP; relatively speaking, there are more laser projector brands with 5000-10,000 lumens, and Barco and Christie also launched this segment of products. At this level, local brands have attracted the most attention. Such as AVANZA, Simeile, Shengzhi, Aowei; but Sony, Epson, Panasonic, etc. are also actively deploying this market, the future competition in this market will be fierce.
With the continuous development of the home projection market, laser TVs have also become a major focus. A number of strong local brands such as Changhong, Hisense, INESA, Hualu, LG, Guangfeng Optoelectronics, Shengzhi, TCL, and Nuts have entered. The laser TV adopts the form of reflective ultra-short focal length, which can project large screens at short distances. At present, the price of the product is still relatively expensive. The brands that entered are working hard to compress the price. The price of the newly launched S1 laser TV by JMGO is 16,999 yuan. Began to be competitive.
The laser industry fits the development direction of the country. Due to the economic structural transformation, the slowdown in government and private investment growth, the slowdown in engineering projects, and the impact of other large-screen display products, China’s projection market experienced negative growth for the first time last year. It can be seen that the market demand for traditional projectors has slowed down, and green laser pointer light source projectors can once again stimulate the growth of this market.